Positives/Advantages of Facebook.

Positives/Advantages of Facebook.

Since it’s inception in 2004, Facebook has become the preferred networking site for millions around the globe, as is evident by its recent ranking as the most visited website in the world.

As far as technological advances and barriers go, the conception of Facebook is truly second to none, and it is clearly seen as a force of everyday life now, as an everyday part of our culture - as a permanent part of our Popular Culture.

There are many advantages/positives that Facebook brings to our lives. For the scope of this paper and discussion we will identify and discuss four key advantages/positives of Facebook.

1.     Facebook makes it easy and accessible to find people and join groups with similar interest and dislikes -

·       At the College Level.

·       At a Hobby Level.

·       At a Dating level.

·       And even as part of a larger movement such as the Egyptian Revolution.

What we see as evident in the above examples is that Facebook can serve as a social network for the micro factors of life such as meeting new friends or keeping in touch with old ones while it also serves as a tool for organizing larger revolutions (macro factors) such as the recent Egyptian Revolution.

2.     Facebook has affiliations with more than 2500 colleges around the world.

·       They are even in the process of developing networks that will link over 5000 middle and high schools worldwide.

One of the most effective ways to increase worldwide production and efficiently is through means of education. Facebook has really made a conscious decision to try and link all the higher means of education together worldwide in order to provide more access to students in regards to education. This is even more so helpful in lower developed countries such as India, Brazil, Bangladesh, and Pakistan.

3.     Facebook is also being used to meet business contacts and for networking purposes.

·       At last check by Wikipedia.com, over 10,000 businesses has Facebook pages in order to promote their businesses. 

o   Food trucks are an example of a business that has really flourished due to social networking.

This is great tool for big business and small business alike and is truly the new wave of doing business and making contacts in today’s culture. Big businesses employ people specifically as Facebook web managers and liaisons, whereas it also serves all the small businesses, especially the Mom and Pop type store to advertise their business - without expensive costs - and receive feedback by their consumers.

4.     It has even served and continues to be used as a great tool in the college and even pro sports industry.

·       College are now scouting and learning about players via Facebook.

·       Pro scouts are able to have a greater database of local and international players.

Moreover in this economy, when budgets are tight and expenses are of the utmost concern, teams and players are able to contact, “try-out” and essentially interview for a job or position electronically via social networking instead of the more traditional and expensive way of face to face meetings.

As illustrated through examples and discussions above, those are just four of the many advantages the inception and use of Facebook has given to social network users all over the world. As we continue to grow as a globalized worldwide economy, Facebook is only going to open more doors for innovation and networking.

Facebook is also a further example of a grass roots movement that started as a culture from below, but over time, has flourished and  made headways into the economy and culture, and thus now can be viewed as a culture from above. It illustrates how something can transition from a grass roots movement to a worldwide movement and how it’s perception of culture changes with its popularity.

We can also see a see a separation of class between Facebook users and those who do not. At some level, it is also a separation of class between the users of the world and the nations and countries of the world that are technologically efficient and those that are not. Facebook today has over 800 million active users from all parts of the world, with almost every country in the world represented in some form or another in the form of registered users.

We can further see the use of Saussure and his theory of signs, via the usage of the name “Facebook” and its image, symbol and sign too. The Facebook logo has become a worldwide brand where people now can recognize it just by shape and colors alone. We can also see that “Facebook” has gone through some names changes and logo changes in order to become more commercial friendly and worldwide recognized.

In finality, I would also like to discuss how Facebook has transcended the boundaries of capitalism and is in essence creating a brand new market in terms of capitalization and market share. Facebook is one of the most successful companies in the world, yet they do not sell a single tangible product. In past years, we see all the big companies used to actually create a product which they sold in the free market to make a profit, for e.g. Apple sells Iphones, Ipods – Exxon sells Gas – Toyota sells cars – Sony sells electronics. Facebook is one of the first and only companies that actually lets users get access to its product for free, and instead charges it’s advertisers as a means of making revenue and profit.

Facebook is a genuine and permanent part of Popular Culture in the 21^st century.

Works Cited:

Barker, Chris. Cultural Studies Theory and Practice, Chapter 1, 2, 10, 11: Marx, Saussure, Digital Media and Culture. Sage, 2008.

“Facebook.” Wikipedia.com. 19 August 2011.

http://en.wikipedia.org/wiki/Facebook

Rivkin, Julie and Michael Ryan. Literary Theory: An Anthology. Malden: Blackwell, 1998.

Social Network. David Fincher. Jesse Eisenberg. Columbia Pictures. 2010.

This is Definately worth a watch !!

The Rules of Attraction = the Rules of Unhappiness!!

The Rules of Attraction = the Rules of Unhappiness!!

The movie “The Rules of Attraction” directed by Roger Avary is based upon the novel of the same title by Bret Ellis. The story revolves around the incredibly spoiled and over privileged students of Camden College and is the backdrop for an unusual love triangle between a drug dealer, a virgin and a bisexual classmate.

The take home point of the movie for me was that every character in this movie, and in the sense of a larger picture, everyone in life is searching or rather chasing a dream that is not necessarily the best or the most achievable or attainable. Furthermore, what could possibly be available to one’s self, what possibly could be the best choice for a person, what probably is the choice one should make, is exactly what the person making the decision does not want.

In this case of this movie, the drug dealer wants the virgin; however, another character, named Mary, wants the drug dealer. And while the virgin likes someone else, she ends up settling for someone else. The bisexual classmate wants the drug dealer, while the drug dealer has no intention of being with him and just wants to take advantage of him. There is yet another character, played by Jessica Biel, whose main purpose it seems like is to ruin everyone else’s dream, as she does not seem to have one of her own to begin with.

The movie is set in a upper class setting of college kids, however, it’s message and moreover, its title, The Rules of Attraction, is very ironic, yet meaningful in its own way. While one would expect the title to suggest what the rules of attraction are, what the movie ends up depicting is exactly what the rules of attraction are not.

What we end up learning through this movie is that the rules of attraction are different for everybody, and while we are so consumed in the pursuit of our everyday life that we have a very confused view of who is the right person for us. Maybe it’s because we do not take the time to stop and think about what’s actually going on in our surroundings, maybe it’s because it easier to live in a false and fantasy type world that it is to actually face reality.

In the movie itself, we see the paths of all the characters cross in some way, and while all the characters are familiar with each other, we do not see even one of them discuss their terms of attraction with the other one. It’s almost of sense of entitlement among them that the other member will comply or rather feels the same way. To illustrate this theory, one can refer back to the movie and understand and see this relation in action. The drug dealer never actually sits and talks to the virgin to discuss his feelings about how he feels towards her. The character of Mary, the one who writes the secret love letters to the drug dealer, never actually knows him or talks to him. The virgin too, has a love interest, but she too, never takes the time to know if he feels the same about her, and she has a totally tainted view of how he actually is. The bisexual character is never actually seen discussing his sexuality with anyone during the movie, he just seems to move one from one attraction to another, but never actually finds a willing partner or confidant. He instead, just like all the other characters, seems to find only humiliation.

This trend of non-communication is evident among all the characters in the movie, and that essentially seems to be the main and constant factor throughout the movie. And in that regard we can sense that that was social environmental problem in 2002 when the movie was released and seems to be the social problem today as well.

The movie actually is pretty sad, as the main take home message is this, while everyone, at least as far as this movie goes, has the potential to find a good love interest/partner, as almost every character has a perfect opposite paired with them, they seem to be too engrossed in themselves and in their own life, to actually find their match. In fact, they are too busy chasing after what seems to be their unattainable match. This just further dives into and show us the main problematic theme of this movie, which is the issue of Mis-communication along with No communication.

The movie has much coloration to actual life, along with a very important meeeage, which is that basically IF you spend some time and look around you, if you take the time to talk to people, see how they feel about you and how you feel about them, you actually have the chance and opportunity to find what you are looking for. However, everyone seems to be so caught up in their life and so distant from others that they end up losing the best thing that never happened but probably should have.

Works Citied:

The Rules of Attraction. Dir. Roger Avary. 2002. DVD. A Kingsgate Production.

James Bond. 007. All entertainment, no Reality !!

James Bond is your ever lasting image of the perfect gentleman. So much charm, so much class, just so much of it all. It is the ever selling model to be used when selling the image of the perfect spy. But at the end of the day, is the image that James Bond portrays even real? Is it even a livable character? Is it an achievable mold or just something that is purely fictional, purely entertainment? 

In my opinion, the standards that James Bond lives up to, the problems that he faces, the charm that he exudes with his enemies and especially among women, the wit he has to fix any problem, is 100% very far away from actual reality. There have been many theories that Bond was the depiction of an actual real life agent, and that he acted in a way the actual spies or intelligence forces do or did. However, through just some research and theory we can dissect that theory to entirely unfounded. 

Bond's character is sexist and very detached from reality. One can argue in the film "Goldfinger" he can be viewed as a womanizer and an alcoholic. He also seems to treat his foreign counterparts with very less respect, as almost that he is better than them. It is almost that the character Bond portrays seems to have a sense of entitlement towards almost anything in the world - and it reeks of British Imperialism here. 

Also we see that as the world has changed, so has the images of Bond. Bond throughout the years has lost the sexist character as much and has become more sensitive in emotional issues. This is an example of Bond changing for the entertainment value of the world. 

Many people try to cut the Bond franchise into many meanings and try to read it for its subliminal messages, however, in it's purest form, Bond is just a reflection of the current times, especially in terms of entertainment value and will continue to mold into whatever defines Pop Culture at the time of it's production.

Goldfingerisms from the novel

"Money is an effective winding sheet."

"The safest way to double your money is to fold it twice and put it in your pocket."

"Once is happenstance. Twice is coincidence. The third time it's enemy action." (Attributed as a saying in Chicago, and used in three sections also as titles for the novel's three main sections.)

"Riches may not make you friends, but they greatly increase the quality of your enemies."

Works Cited:

Goldfinger. Dir. Guy Hamilton. 1964. DVD. An Eon Production.

Wikipedia. Web. 11 August 2011 http://en.wikipedia.org/wiki/Goldfinger_(film)